Pretty much everybody likes smiles. It’s hard to find someone who hates to be happy. When it’s only the most curmudgeonly of us who don’t enjoy joy, why is it that more of us don’t choose to go into the business of happiness?
Pasqualina Azzarello is in the “be a good person racket.” She’s dedicated her life, and made her living by making people’s lives just a little better with a focus on the old mantra “think globally, act locally.”
It started with brightening people’s vision of New York. Most New Yorkers are used to these bright blue plywood boards that cover construction areas. We see them so often, we don’t even notice what an eye sore they actually are. At least not until we realize how beautiful the spaces can be. What a great idea Pasqualina had, to turn these passive intruders into something that can make us all stop and smile. Something that makes us feel a little bit better about our work-a-day lives.
You’d think that when the construction industry took a dive, thanks to the recession, that Pasqualina would try and find something more practical and traditional. But instead of looking for a safety net, she kept going on her mission to bring more smiles to her community by working for Recycle a Bicycle, a company dedicated to educating and training kids, while promoting regular bicycle use. Instead of looking out for number one (herself) she kept putting her community first. And the cool thing is, it worked out quite well. It’s almost as if her good deeds for others created good things in her life. Man… if there was only some sort of religious theory about that. Either way, I think the message is clear. Create things that will bring joy to people, and people will bring joy to you.
For more information how to get involved: email@example.com or visit their site recycleabicycle.org
Pasqualina's Public Art is here.
Watch: Pasqualina Azzarrello's Create or Else video in HD on youtube. Leave her a comment!