This is Jack. See Jack play. See Jack write. See Jack take something he loves, and turn it into 30 years of incredible underground success. Jack Rabid is a writer, editor, publisher, and the all around mastermind of this indie music magazine The Big Takeover.
When we started this whole Create or Else thing, we wanted to answer the question "what is inspiration." To find some eternal source, or at least a formula for inspiring creativity. While at first we thought it might be impossible, we've found that there seems to actually be a formula. Creativity inspires creativity. The act of creating itself is more inspirational than any sunset or poster with a cat hanging from a tree.
What a great example of this lesson Jack is. He is creating based on creation. He himself is inspired by creativity. Inspired by art. And to get specific, inspired by music. Music never stops. Unlike those boring, predictable sunsets (lots of things are pretty colors, get over it!) music changes all the time. People right now are writing and creating music that you've never even dreamed possible. Seriously. Right now. So while a painter might get sick of using the same color pallet to paint a slightly different sky dusk after dusk, Jack has the benefit of using the entire English language to paint his picture of an ever evolving subject. Songs might end, but music never does. It just keeps going and going, and begging Jack and his now many writers and editors and support networks to document it in unique, creative ways.
So where would Jack be without this adaptable art to inspire him? He'd probably still be that tax accountant. Maybe he'd have a pool. But he sure as shit wouldn't have been at the 30 year anniversary party for The Big Takeover.
p.s. We don’t actually have anything against sunsets.
Rock out with Jack in HD: quality on Ogilvy's Create or Else Youtube channel.