The Ogilvy team working on IBM has a very hard task: to tell people what IBM, one of the most influential, innovative, pioneering companies in the whole world, actually does. Where do they begin? Well, in a nutshell, IBM takes information and puts it to use. IBM solves the world’s problems and makes the planet smarter.
But what does that mean?
To answer that question, the Ogilvy IBMers decided not to describe what IBM does, but rather to show what they do, one example at a time. By breaking down this huge company into relatively minute stories of its technology’s applications in the real world they give the public a glimpse into the works of Big Blue.
This particular story in the greater narrative of “what is IBM” is really damn impressive. To our knowledge, it’s one of the first widely published applications of the new art form of code artistry. Like info-graphics on steroids times a billion, code art uses the representation of data as the art itself. So the partnering of a company that compiles infinite gigs of data with a company that makes art out of the stuff is more or less a match made in information/artistic heaven. (It’s a very specific type of heaven.)
We’re lucky enough to reap the benefits of this incredible union of Ogilvy, IBM and Motion Theory by watching the art come to life as it’s developed. Take a look at the video and think about this art. Think about how it didn’t exist just a few years ago. Then think about where it can go from here. Then stop thinking about it, because it will probably hurt your brain.
Watch: the Create or Else: IBM Art of Data Baby Video in HD Quality on Youtube.