7Jul/100

Sex & Literal Expressionism (Rated R)

When we got word that we would be filming at Alexander Esquerra's studio, eyebrows raised. "Who suggested the guy who started loveandpaint.org?" "Is it a closed set?" For an open-minded bunch, we sure had a lot of preconceived notions. But we weren't met by some voyeuristic nudist or anything. Instead, Alexander has a kind-of youthful innocence that reminds you of the kid-next-door who's about to get caught doing something really bad, but really fun. In other words, you instantly like him.

Alexander's brand of creativity could arguably be considered more performance art. Bodies writhing and sliding around on paint-soaked canvases to create truly original masterpieces. At first it can sound perverted and pornographic, but the idea behind it is anything but. Having sex is not the selling point. The beauty (and yes, joy) of sex, stripped of labels and societal mores, is. The artistic vision behind Alexander's "Literal Expressionism" paintings is to remove the labels of race, culture and sexual identity. What's left is an artistic rendering of the passion, fun and somewhat risqué acts between couples, who themselves become artists in the act.

Once you get that, then it's perfectly acceptable to try identifying body parts and positions in the paint. We're only human.

Sex or Else?

Visit: Alexander Esguerra loveandpaint.org »

Watch: this video in HD on Ogilvy's Create or Else Youtube channel.

29Jun/102

Photographic Soundscapes of Mr. Angle

Music is visual. Okay, technically it’s audible, but with enough imagination (and enough doesn’t have to be a lot here) musicians can paint vivid soundscapes and textures all up in your brainspace. So it’s no surprise that visual artists like photographer Roderick Angle use music as a main source of inspiration.

Both music and photography are really much more participatory than they’re given credit for being. That’s why the term snap shot is so appropriate when talking about Roderick’s work. His images act as single frames in larger stories written and rewritten by each individual observer. Roderick, like so many artists wants you to build your own story. To make your own conclusions. To see where you can go from his point of departure. That’s how Roderick uses music. He wants to build his interpretations off of what others have already presented to him.

This use of art to inspire art is not one sided. The same way Roderick wants to push the stories from music forward, musicians might do the same with his photographs. I guess what we’re really getting at here is that all art can inspire any imagination, and that inspired imaginations can lead to great art. Now we’re obviously not trying to imply that you need art to be inspired, but when you surround yourself with it, the chances for creating something new and unique increase exponentially. So I guess what we are trying to imply is that if you’re stuck for inspiration, go find some new art, no matter the medium. Maybe you’ll catch a spark that will light the fire of your imagination. The camp kind of fire, or the kind that helps you make pizza. Not the arson kind, though. We don’t promote that shit here.

Create or Else Director David Zellerford & Photographer Riderick Angle

Create or Else Director David Zellerford pictured with Roderick

Visit: Roderickangle.com » | Contact »
Watch: This video in HD Quality on the Youtube Create or Else channel page.

23Jun/100

Lego Sculpture as Art Medium?

Nathan Sawaya is a brick artist. He’s obviously not the first. Just look at the pyramids at Chichen Itza, or that giant sphinx we hear so much about in our scrapbooking class. But what separates them from Nathan’s work is that they were created with good old fashioned, mud and dirt (which is really just dehydrated mud) salt of the earth bricks. Nathan, on the other hand, uses Legos. Legos have been around since the 1940s, and are still one of the most popular children’s toys in the world. Because of that, it’s been harder for Mr. Sawaya to gain the respect and recognition of the more established art community.

But while using a toy, or at least an object marketed as a toy, might make the road to industry-wide acceptance harder, it doesn’t make Nathan’s work any less interesting. This guy makes some cool stuff. It’s new, it’s different, and frankly it’s down right impressive. To us, it seem like his real source of inspiration is acceptance, or maybe even the lack their of. When people tell you it can’t be done, do you agree, or do you fight harder to prove them wrong? It’s a situation creatives are faced with all the time, and we all know it’s so much easier to just agree and give up. But those times when you really believe in the idea, the times when you care enough to really push back, that’s when greatness is made. So don’t back down, gentle humans. Find something you love, and push it through.

And also, you should check out Lego Land.

That place is crazy.

Anyway people, what do you think?

Create or Else: Nathan Sawaya The Brick Artist

Visit: The Brick Artist »
Watch: Nathan Sawaya's Create or Else video in HD quality on Youtube.

23Jun/100

Suran Song on Art & Money

The first time you meet multimedia and performance artist Suran Song, you are keenly aware of her calm spirit. You want to become more centered, and practice mantras and breathing exercises. She talks about how politics and Sanskrit has influenced her work. About how sounds and vibration affects moods and space to create images and color. She's smart and evolved. You don’t know if you can keep up intellectually with her equation.

But then she says something so completely antithetical to your impression of her, and you're forced to re-evaluate. Like the fact that you have to earn a living, even if from corporate coffers, and that sacrifices of self are about evolving and change. And then there were those rock band days where she toured across the U.S. on a portable stage to do gorilla shows for art students or when she plucked amplified strings with her teeth in a large human size box.

Isn't that what a great artist does: shows you one thing then flips the script to reveal a wholly different portrayal of the same thing? In this instance, the object is Suran.

Create or Else

Visit: SuranSong.com » and her band's site Cruel Music.com »
Watch: this video in HD on Ogilvy's Create or Else Youtube channel.

22Jun/100

Create and Be Inspired

Create or Else Ogilvy's Youtube Channel Blog

Welcome to the launch of Ogilvy's Worldwide's new Youtube channel called Create Or Else. We hope you will be a part of this content quest so either subscribe to the channel or better yet contribute the things you think are interesting. We're looking for people and things that inspire you like: Inventors, Artists, Engineers, Photographers, Publishers, Illustrators and videographers or maybe a combo of these! Real stories with real people who make art. We don't have any rules other than it should be a compelling story and maybe even a little altruistic. So tell us about your friend or neighbor in a few bullets.

Follow on Twitter@Create_or_Else

Email: createorelse [ at ] ogilvy dot com

CANNES, FRANCE – June 22, 2010 PRESS RELEASE »